Down&Under – A Fashion Start-up Concept

Start-up Idea and Concept for Australian streetwear brand – Down&Under
5 minutes read by Adrian Chau
Attention! Attention! Attention everyone! A brand-new 100% Victorian made high quality streetwear brand – Down&Under is on its way and we need your support!
Start-up concept
Down&Under is an authentic Aussie brand that aims to provide comfort and cultural implication to our customers. Our company aims to be the first Australian streetwear brand to fight our name into the international fashion market. Down&Under’s concept flagship store will be mainly drawing ideas from the iconic streetwear brands from Supreme, Palace and Human Made and we encourage ourselves to be the first Australian streetwear brand to provide comfort and fashionable wears in a sensible price.
In Down&Under, we also aim to create a brand that represents Australian culture and by achieving this goal, our intention is to hire local artists to be our store’s staff so that we could exchange ideas on our product design. Furthermore, Down&Under is also a company that pay cares on the environment and the animal beings, and we wish to protect our eco systems by using only cottons, we promise that animals skins or furs will not be used in our product.
Key Features
Down&Under understands that fashions are ‘’folkways that survivor for only a short time’’. To break this saying and to make our brand to be more sustainable, in each season, Down&Under will be setting a theme and embedding culture to be featured in our products designs in different seasons, for example printing Australian’s iconic bands and artists on our tee-shirts, designing prints and logo based on the aboriginal culture etc. All in all, Down&Under will be a brand that replicates the idea of strong ‘Aussie’ cultures, and we would like to spread these cultural spirit ideas from our products and spread it across the world.
Other features for Down&Under would be the focus on the controls prior to our production quantity. In Down&Under we believe that quality is bigger than quantity and hence, each item that we create will not be in mass production. From this, knowing that our products are promising, we would also like to create a first come first serve buying habit and environment to our customers. Not only we could focus on the quality and the design for our products, but we could also avoid and to prevent fakes merchandise to be leaked into the market. But if that really happens, buyers would be smart enough to identify which ones are fake from the quality and the material that we use.
Since that our products and merchandise are seasonally limited, we strongly encourage our supporters for in store-purchases as this will mostly guaranteed for you to get one of our products. However, optionally, Down&Under will also be creating our company’s website for online purchases. Nonetheless, it will be less efficient comparing to in-store buying as there might be online trafficking. Besides from this, our website will also be featuring an anti-bot software, as this could only be fair other online buyers.
Key Benefits
Economic wise, creating and developing a business could in a way increase the overall GDP of a country because it promotes innovation, self-reliance and generates employment opportunities. But being as the CEO of Down&Under, my goal and my ambition is simple; I hope this brand could provide comfort and cultural beliefs via our products as well as to make this brand internationally known. Being as an entrepreneur is also for me to keep a learning habit and a mindset of absorbing new knowledge and technology. And for our customers, nor Down&Under could provide a quality wearable to you in a reasonable price, our company sincerely hopes that our customers could take away some message in our products.
Limitations
Given with the viable retailing industry in Australia, it is foresee that Down&Under will be facing its challenge form this competitive market. Furthermore, with the Covid-19 affection on the local economy, it will be tough for us to find an appropriate investor or shareholder to participate with the partnership for Down&Under. Moreover, opening a store could be costly, as we must pay up for rents, hire staffs and merchandising for products all these are the consequences that we must plan ahead. As the leader of Down&Under, I will be making sure to reduce these potential risks.
Call to action
Thank you for taking your precious time on reading this blog, if you have the same business vision and idea as me and you wish to do a partnership with Down&Under, please do not hesitate on contacting me via email or my cell! I’m sure It would be remarkable to do business with you! If not, please kindly share this on your social if you think it could inspire more start-ups!!





